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Thank you to the folks at Toyota and DiMe Media for making this post possible. My opinions, comments and love for celebrations are my own.
I love to travel which is fortunate since I travel so much for this blog. My recent travel has taken me to that most spectacular of destinations, Miami, to attend Hispanicize, the week long, Latin Media conference that never disappoints. I had a wonderful time and learned a lot, and that’s what it’s all about.
If you want to learn more about Hispanicize in detail, I posted about some of my favorite moments this year here. There were workshops, special guests, celebrities, music, dancing, awards shows and, of course, plenty of parties and social events.
While there, I had a chance to stop by a private party thrown by Toyota (big sponsors of the conference). They’re celebrating the 50th anniversary of the Toyota Corolla, which is the all-time world’s best-selling car. Even more to the point, one in four new Corollas sold in the US is purchased by a Latino, according to Patricia Pineda, Toyota Vice President of Hispanic Business Strategy for North America.
What this means in the real world is that almost every one of us has some kind of Corolla story! Either we have a Corolla of our own, or someone in our family has one, or one of our best friends in school had one. And so most all of us have memories of a road trip, or daily ride, or a lift to a track meet, a weekend family reunion, or a vacation we took in a dependable Corolla.
At the conference we got a little nostalgic, telling our own Corolla stories either in words or pictures with bright markers right on top of a specially wrapped, new Corolla.
Whatever our wistful memories of Corolla are, I’ll tell you one thing: I got a chance to take part in a ride and drive while in Miami, and this new Corolla is loaded with cool technology.
I spoke with Patricia Pineda about the Corolla, of course, but also we spoke about what it was like growing up in a small California community, how her family has played an important role in her success, and how we should all encourage young Latinos to keep studying and going to college. I hope you enjoy my interview with her:
Do you have a Corolla story? Share your historia using the #Corolla50 and #VayamosJuntos hashtags and join in the celebration!